The PurPest Kick-off meeting took place from the 12^th of January at 9:00 to 13^th of January, 2023 at 15:45 at Kringler Gård at Maura in Norway. Each partner in the project was represented, except for CNP, who participated digitally during the General Assembly meeting on the 13^th of January. The meeting consisted of four parts. The first part was the introduction of each partner and the presentation of administrative issues and ethical considerations in the project followed by a more applied part with a field trip to a plant importing and distribution company (www.blomsterringen.no/) and intense work package discussions during day one. The third part was the meeting of the General Assembly on the 13^th on the following day in the morning. The final part consisted of each work package leader summarizing their discussions from the previous day, which were finished by the presentation of work package 7 (management) and the dates and places for the following project meetings.