The present document presents a detailed overview of Reincarnate’s communication, dissemination and exploitation strategy, vital elements of any successful Horizon Europe- funded project, while defining the goals, priorities and potential implementation mechanisms to achieve all desired outcomes. Furthermore, Reincarnate’s Impact Master Plan sets out the tools, materials, and channels to be exploited to effectively disseminate the project activities, achievements and tangible results to targeted audiences, becoming the cornerstone for the successful commercialization and market uptake of the Reincarnate solutions and innovations.