We introduce the REINCARNATE project, funded by the European Union's Horizon Europe program, to boost circularity by merging digital innovations with practical applications and a focus on material reuse. The heart of REINCARNATE is the Circular Potential Information Model (CP-IM), a digital platform designed to assess and enhance the recyclability of construction materials, construction products, and buildings. The CP-IM integrates advanced technologies such as digital twins, AI, and robotics to revolutionize the handling of construction waste, turning it into valuable resources and cutting the environmental footprint of the sector. Among its features are digital tracing, material durability predictions, and CO2 reduction materials design. These are showcased in eleven European demonstration projects, highlighting the practical benefits of these technologies in reducing construction waste and CO2 emissions by up to 80% and 70% respectively. REINCARNATE aims to marry innovation with real-world application, providing the construction industry with strategies for sustainable and circular practices.