Data-Driven Solutions For Farmer Empowerment In Smart Agriculture: Challenges And Opportunities

The adoption of digital technologies in agriculture can enhance productivity, sustainability, and resilience. This study explored the challenges and opportunities for farmers using data-driven solutions through a PESTLE analysis conducted with 46 agristakeholders. Key findings highlighted the need for cohesive policies, innovative business models, and educational initiatives. Challenges include political and regulatory barriers, high costs, technical knowledge requirements, and trust issues in data security. Opportunities lie in technological advancements like IoT and blockchain, requiring robust data governance. Recommendations focus on fostering digital transformation through targeted support and inclusive strategies for all farmers, particularly smallholders.