ENCHANT Data Romania Electrica Furnizare

This collection consists of two datasets gathered as part of the intervention with Electrica Furnizare. Between May and July 2022, the Romanian energy provider Electrica Furnizare SA sent newsletters to their customers with online accounts residing in the regions Muntenia Nord, Transilvania Nord, and Transilvania Sud. The goal of these newsletter interventions was to test the effect on customers’ energy consumption. Customers (n = 30, 596) were randomly divided into five groups. 

• Control group (n = 9,586)
• Intervention 1 (n = 5,648), "Individual benefit information"
• Intervention 2 (n = 5,389), "Altruism and social norm information"
• Intervention 3.1 (n = 5,182), "Individual framing information"
• Intervention 3.2 (n = 4,791), "Collective framing information"

A second experiment was conducted with their offline customers (n = 23, 345), i.e. customers that do not have an online account and prefer more traditional means of communicating with the energy provider. All participating offline customers received Intervention 1 in September 2022.