Dataset from 10-K financial reports Netflix 2011 - 2022

Dataset from Netflix's 10-K annual reports, which include externally audited data about financial activities of businesses based in the US. For a description of the data compiled see the .docx document. The code included was used in the following research:

Title: Evidence of diseconomies of scale in subscription-based video on demand services.

Abstract: This study provides evidence of diseconomies of scale in Netflix, a major subscription-based video on demand (SVOD) service provider. This contradicts the common belief in prevalent economies of scale for such e-businesses. We, however, rely on a comprehensive analysis of a dataset where we have collected and combined publicly available and audited financial data, mostly coming from Netflix's 10-K reports. In our analysis we employ several user-cost models, namely a baseline linear model, a power law model, an exponential model, and a logarithmic model. Such models often appear (in different variations) in economics literature, but are almost inexistent in the rhetoric around SVOD business models. Corroborating the applications of all these mathematical models on the financial data of Netflix identifies a super-linear increase in costs with expanding user basis, indicating the rising per-user costs that defines diseconomies of scale. These findings provide critical insights into SVOD service scalability, challenging prevailing assumptions and informing expectations about cost dynamics in this industry.