Formation of financial potential within the strategy of sustainable economic growth of the enterprise

The subject of the study is the formation of financial potential within the strategy of sustainable
economic growth of the enterprise.
The purpose of the study is to consider the formation of financial potential in the framework of
sustainable economic growth of the enterprise in conditions of market economy.
Research methods. The dialectical method of scientific cognition, the method of analysis and
synthesis, the comparative method, the method of data generalization are used in the work.
Results of work. The article stipulates that the development of the enterprise should be based on
economic growth with balanced financial stability over time. The financial levers that affect the financial
and economic condition of the enterprise, the efficiency of own capital and financial stability are outlined.
Conclusions. The results of the study were the following conclusions. The process of building
financial capacity in the strategy of economic growth should be aimed at restoring the stability of
companies, including as a result of investment, and includes the effect of joint action of financial
and operational levers, combining current and strategic financial needs and their coverage with the
allocation of current and fixed assets and liabilities, ensuring full factor–by–factor splitting of the
process of financially sustainable growth of the enterprise.