modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Part of EU Open Research Repository
Published October 10, 2020 | Version v1
Poster Restricted

Bibliometric Analysis of Immersive and neurophysiological Tools in Retailling

Creators

  • 1. University of Valencia

Description

Given the evolving nature of marketing research and the prominence of neurophysiological and virtual tools, this bibliometric analysis showcases the representative research trends in the past two decades and prospective directions in the domain of retailing.

Files

Restricted

The record is publicly accessible, but files are restricted to users with access.

Additional details

Funding

European Commission
RHUMBO - modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals 813234