Classification of factors influencing on the product sales

The subject of the study is the classification of factors influencing on the sale of products in
modern economic conditions.
The purpose of the study is to determine the factors influencing on the product sales.
Research methods. The dialectical method of scientific cognition, the method of analysis and
synthesis, the comparative method, the method of generalization of data are used in the work.
Results of work. The paper presents the classification of factors influencing on the sale of products
in modern economic conditions. Factors that influencing on the sale of products in accordance with
the conditions of a specific entity of the national economy, in particular: product price, product quality,
supply logistics, warranty and post–warranty service, company image, the impact of competition,
advertising, payment terms, innovation activity, investment activity, regulation of export and import of
products, are considered.
Conclusions. The results of the study were the following conclusions. The existing classifications
of factors influencing on the sale of products are generalized and supplemented. The proposed
classification allows you to more thoroughly select a system of factors in accordance with the
conditions of a specific entity of the national economy, which is the basis for its successful functioning.