The role of ethnocentric and xenocentric attitudes in intercultural communication

The process of globalization, which initially dominated only the economic sphere, subsequently led to profound socio-political and cultural transformations, influencing interethnic and inter-confessional relations in multicultural and multilingual environments. In the context of the new socio-political and cultural realities, the need to raise awareness of the importance of intercultural communication is evident. Intercultural communication contributes to overcoming ethnocentric or xenocentric attitudes, change the human perception of traditional values, it would cause changes the way you think and act.