Stimulation of labour with increasing elements of creativity

The subject of the research is theoretical and methodological principles of stimulation of labour
in the growth of elements of creativity in the process of production activity.
The purpose of the study is to identify study, concretize and summarize the characteristic features
of stimulating creative work, in particular – to eximine of function of Public–Private Partnership’s
mechanisms in the complex resource bases of association of interest in society.
Methods of research – dialectics of the abstract and concrete, search of the general and the
individual, comparison and systematization.
Results of work. Separating the routine of simple work and the complex and unique activity permits
to enrich the conceptual model of incentives. The complex and hierarchy of stimuli during the growth
of elements of creativity are distinguished. Ways to optimize economic reforms in the global transition
to a knowledge society are proposed.
Area of application of results: in the field of economic sciences and in practical activities at the
micro and macro levels.
Conclusions. With large–scale transformations of social life and changes in world economic
relations, a significant transformation of labour relations, the old approaches to the organization and
regulation of the latter are insufficient, and there is an urgent need to create a fundamentally new
management paradigm. The need for a special and in–depth study of the theoretical and methodological
problems that emerge has determined the relevance of the topic of this study. Its special importance
stems from the need to develop creativity for the successful integration of Ukraine.