Research advantage of landing page in the present of digital of marketing

The subject of the study is the analysis of landing page in marketing digital what role is played by the
landing page when collecting leads of the companies of large and medium business of Ukraine and the world.
The purpose of the study is consideration and granting characteristic concerning features of
communications with potential consumers through Landing page.. A task is to describe as Landing
page.influences the choice of the potential client upon purchase the Internet of goods as thanks to
such page it is possible to increase conversion, to bring new buyers, to collect the relevant database.
Research methods. In work the dialectic method of scientific knowledge, a method of the analysis
and synthesis, a comparative method, a method of synthesis of data are used.
Results of the work. In this article the place and a role of landing page in marketing digital among
small and large business is defined. It is provided characteristic of demand for «the landing page» by
what rules it is necessary to be guided to create the competent and ideal for goods page.
Conclusions. To results of the conducted research there were following outputs: are selected set
for creation of effective landing page.