Efficiency of application of Internet technologies in the activity of Ukrainian tourist enterprises

The subject of the study is the effectiveness of the use of Internet technologies in the activities of
Ukrainian tourist enterprises.
The aim of the study is to increase the efficiency of the use of Internet technologies in tourism activities.
Research methods. In this work the dialectical method of scientific knowledge, the method of
analysis and synthesis, the comparative method, the method of data generalization are used.
Results of work. The article highlights three main functions that perform modern information and
Internet technologies of activity of tourist enterprises, namely: the function of providing information, the
function of advertising and promotion of a tourist product, the function of logistics and sales of tourist
services. The basic methods of realization of logistic and marketing functions of tourist enterprises are
determined. The key shortcomings in the organization of management of Internet communications of
tourist enterprises are revealed.
Conclusions. The effects of the conducted research resulted in the following conclusions: the main
functional areas of the use of Internet technologies for the organization of the communication process
of tourism enterprises are identified; the key shortcomings in the organization of management of
Internet communications of tourist enterprises are outlined.