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THE CONCEPT OF COCKROACH THEORY OF SUSTAINABLE AND SCALABLE ORGANIZATIONAL AND INDIVIDUAL GROWTH

Keerthan Raj; P. S. Aithal

The question of survival and sustenance is very critical for every individual or organization.  There are various factors that are essential for growth and sustenance of companies. There have been many research studies undertaken to gauge the success factors or to break down the components and study success in detail. Since Prahalad and Hart propounded the need for multinationals to serve the large base of the pyramid markets, which could be done profitably and need not be left only to government and aided agencies, many multinationals across the world have been made significant steps in reaching out to these markets especially in emerging economies. In these strategies, there have been some successes and many failures. In previous papers we have studied many such strategies and we have proposed a “theory of sustainable and scalable growth for organizations and individuals” also called the “Cockroach theory”.

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