The Connective Research Group at the Faculty of Communication, Vilnius University conducts research on digital connectivity and communication practices related to heritage, memory and identity. It has been established as part of the activities of “Connective digital memory in borderlands: a mixed-methods study of cultural identity, heritage communication and digital curation on social networks”, a research project funded by the European Social Fund under grant agreement 09.3.3-LMT-K-712-17-0027 with the Research Council of Lithuania (LMTLT).