Published September 18, 2017 | Version v1
Video/Audio Open

Driving Traffic to Institutional Repositories: How Search Engine Optimization can Increase the Number of Downloads from IR

  • 1. Montana State University

Description

The success of institutional repositories (IR) is measured in large part by the number of file downloads they sustain. Most traffic to IR is referred by Internet search engines, but referrals are hindered when IR are not properly optimized for search engine harvesting and indexing, leading to low visitation and downloads. This presentation will discuss search engine optimization techniques, especially for Google Scholar, which can be responsible for the majority of referrals that result in IR file downloads. The presentation will also introduce a new web service called RAMP (Repository Analytics & Metrics Portal) that accurately counts file downloads from IR and requires no installation or training.

Notes

This presentation was held as part of COAR Webinar and Discussion Series on 18/09/2017.

Files

2017-09-18 15.05 COAR Webinar_ Driving Traffic to Institutional Repositories.mp4