The Antecedent of Sustainable Consumption of E-Commerce Consumers during the Covid-19

Abstract :

This study aims to examine the effect of perceived effectiveness on consumer economic benefits in predicting sustainable consumption interest, by contributing to adding moderating variables, namely technology anxiety, resistance to change, and pandemic fear in e-commerce users during the Covid-19 pandemic in Bandung City. The research method used is a quantitative method used to test the causal relationship between variables that form a structural equation model. The survey was conducted with five Likert scales for 20 question items. Data were obtained from 330 respondents, and analyzed using SmartPLS 3.2.9 software. The results prove that perceived effectiveness has a positive effect on economic benefits, economic benefits have a positive effect on sustainable consumption interest, and perceived effectiveness has a positive effect on sustainable consumption interest, but technology anxiety, resistance to change, and fear of pandemics cannot moderate the relationship between perceived effectiveness on economic benefits and economic benefits on sustainable consumption interest.