Impact of Buying Behavior of Professional Women towards Ready-to-Eat Foods
Authors/Creators
- 1. Department of management studies, Guru Ghasidas Central University, Bilaspur, Chhattisgarh
Description
Abstract: In the past, women were restricted to the home and their roles were strictly defined. However, in the modern world of the 21st century, many women had also left the house to pursue employment. Timing is crucial as they strive to simultaneously look for jobs and prepare meals. That's why, in this challenging environment, ready-to-eat food has become commonplace in the diets of professional women. Ready-to-eat food has made it possible for professional women to do double duty in the kitchen without sacrificing efficiency at the office. The survey found that the vast majority of women were familiar with the concept of ready-to-eat meals.
Keywords: Ready-to-eat food, Professional women, Buying behavior
JEL Classification Number: M31
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