The Effect of Digital Marketing Activities, Lifestyle, and Service Quality on Insurance Customer Loyalty through Qoala Digital Application through Trust as an Intervening Variable in Jakarta

Study This aim For analyze influence activity
digital marketing , style life , and quality service to
loyalty customers insurance through Qoala digital app ,
with trust as variable intervention in Jakarta. Study This
done remember the more importance role digital
marketing, style life, and quality service in bind and
retain customers in this digital era. The research method
used is survey with collect data through distributed
questionnaires _ to customers insurance use _
application Qoala in Jakarta. Research sample chosen
based on purposive sampling technique, and the total
number of respondents obtained is 150 people. Data
analysis was performed with use Partial Least Square
(PLS) approach to test connection between the variables
studied.