Published July 31, 2023 | Version v1
Journal article Open

A study on E-Commerce and Entrepreneurship Development: A Comprehensive Study in the Current Context

  • 1. Assistant Professor, Department of Commerce, Government First Grade College for Women, Dharwad, Affiliated to Karnataka State Akkamahadevi Women University, Vijayapura

Description

In the rapidly evolving digital landscape, electronic commerce (e-commerce) has emerged as a pivotal force driving global trade and business growth. This study aims to investigate the intersection of e-commerce and entrepreneurship development, analyzing its impact on businesses in the current context. The research examines the opportunities and challenges presented by e-commerce platforms to aspiring entrepreneurs and established businesses alike. By studying the current trends and practices in the e-commerce ecosystem, the research aims to identify critical success factors for entrepreneurs entering this dynamic marketplace. Key areas of exploration include the adoption of e-commerce platforms by traditional businesses, the role of digital marketing and social media in boosting online visibility, the influence of e-commerce on business scalability and market reach, and the significance of customer-centric strategies in sustaining long-term growth. Moreover, the study investigates how e-commerce has facilitated market access and international trade, enabling entrepreneurs to transcend geographical boundaries and explore new markets. Conversely, it also examines the challenges faced by entrepreneurs in terms of cybersecurity, logistics, regulatory compliance, and the intensifying competition in the online marketplace. The study's findings are expected to shed light on the evolving dynamics between e-commerce and entrepreneurship, offering valuable insights to policymakers, business leaders, and aspiring entrepreneurs looking to leverage the potential of digital platforms for economic growth and sustainable development. In conclusion, this comprehensive study on e-commerce and entrepreneurship development in the current context seeks to unravel the transformative impact of digitalization on businesses, providing guidance on navigating the evolving landscape of global trade and commerce. The research emphasizes the importance of adaptive strategies, innovation, and a customer-centric approach for entrepreneurs to thrive in the digital era and contribute to their respective economies.

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