The Role of Knowledge Management: Organizational Culture and Leadership in Shaping Competitive Advantage

This study looks into the relationship between knowledge management and Organizational competitive advantage. It investigates how knowledge management practises might help to mitigate the impact of Organizational culture and leadership on attaining a competitive advantage in the marketplace. A quantitative research approach is used to obtain data from employees in various organisations via questionnaires. The findings emphasise the critical role of knowledge management in encouraging innovation, improving decision-making, and increasing operational efficiency, all of which contribute to competitive advantage. The research also highlights the role of Organizational culture and leadership in fostering knowledge sharing and use. The research's results emphasise cultivating a positive culture, investing in leadership skills, and dedicating resources to support knowledge management activities. While the study has limitations, such as its specific context and reliance on self-reported data, future research recommendations include longitudinal studies, comparative analyses, qualitative investigations, and investigating the impact of technology on knowledge management and competitive advantage. This study offers useful insights for organisations seeking to leverage knowledge management for long-term competitive advantage in today's volatile business market.