Published July 15, 2023
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A STUDY ON CONSUMERS PERCEPTION TOWARDS PLASTIC MONEY SPECIAL REFERENCE TO COIMBATORE CITY
Creators
- 1. * Ph.D Research Scholar, Department of Commerce CA, Sree Narayana Guru College, Coimbatore, Tamilnadu ** Associate Professor & Head, Department of Commerce CA, Sree Narayana Guru College, Coimbatore, Tamilnadu
Description
Plastic money may relate to the use of plastic cards like debit/ credit cards in the form of electronic deals. It's a form of payment that enables consumers to make deals without spending cash. The main objective of the study is to determine the perception of consumers towards Plastic money in Coimbatore City. A sample of 120 data has been collected and analyzed using simple percentage analysis, chi square test and scaling technique. The study concluded that plastic money has become a necessity today. Fortunately, the benefits outweigh the drawbacks. The ease of access and the help they provide is undeniable. Therefore, more and more people today are turning to plastic money instead of cash.
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References
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