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Published June 30, 2023 | Version v1
Conference paper Open

Investigating multisemiotic persuasive practices by integrating computational methods and complementary theoretical frameworks. A Data-driven Approach to Digital Tourism Discourse Based on Systemic Functional Linguistics and Empirical Multimodality


  • 1. University of Verona, Italy
  • 1. University of Graz
  • 2. Belgrade Center for Digital Humanities
  • 3. Le Mans Universit√©
  • 4. Digital Humanities im deutschsprachigen Raum


This paper offers an understanding of the multilayered methodological framework developed and implemented to carry out a Digital Humanities project. The latter classified systematically visuo-linguistic features in contemporary tourism narratives by means of data-driven tagging models, annotations and statistical measurement of the frequency and variance of strategies across digital channels.



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Book: 10.5281/zenodo.7961822 (DOI)