JOURNALIST BLOGS AND SOCIAL MEDIA IN ZIMBABWE

It is a growing phenomenon that journalists in Zimbabwe are blogging. Some journalists blog within the media outlet’s website, while some blogs in the public sites. This paper mainly discusses the limitation of blogs by analyzing the difference between newspaper blogs and writings on public blog platforms. I argue that the content of public blogs is markedly different from those published on newspaper blogs. This is because newspaper blogs are less individualistic and journalistic blogging on newspaper platforms is more strongly influenced by the organization to which they belong.