UNDERSTANDING THE PERSPECTIVE TOWARDS ENTREPRENEURSHIP AMONG THE DEGREE COLLEGE STUDENTS - A STUDY

There has recently been an increase in interest among students in undertaking and intensifying initiatives
promoting and supporting entrepreneurship as an appealing alternative to wage employment. This piqued my
interest for various reasons. To begin with, well-educated entrepreneurs are expected to start businesses that
expand quicker than their peers. Management parishioners and researchers understand the relevance of
education in the effective performance of new initiatives. Second, as a result of organisational restructuring in
response to increased global market rivalry, prior advantages of wage employment in large, established firms,
such as job security or reward for loyalty, have faded from view, enhancing the appeal of self-employment.
Graduate unemployment has been on the rise as well.
The decision to become an entrepreneur has been studied using various approaches over the years. Researchers
began exploring personality factors that might be linked to entrepreneurial ability. Later research has
highlighted the impact of several criteria like age, gender, ethnicity, religion, educational level, work experience
and so on. They are commonly referred to as demographic variables. Both of these approaches have enabled
the discovery of a significant association between a person's attributes or demographic characteristics.
However, their ability to forecast has been severely hampered.Because becoming an entrepreneur is a deliberate
and conscious decision, it seems sensible to investigate how that decision is made. In this sense, entrepreneurial
intent is a prerequisite and deciding factor in engaging in entrepreneurial behaviour. In turn, a person's
intention to engage in a particular behaviour is determined by their attitude toward that behaviour. A more
positive attitude would improve the likelihood of it being carried out.