Modern Cultural-creative Interpretations of Theoretical Modalities of the Activity of Art

The purpose of the article is determined by the urgent need that arises in modern aesthetics and, eventually, in cultural studies for deep penetration into the essential parameters of clarifying theoretical modalities of the activity of art in the circumstances of modern cultural practices. The research methodology was conditioned by the need to apply the comparativistic approach for the analysis of theoretical modalities of the activity of art, which provided more effective possibilities for understanding this problem. The scientific novelty of the work lies in the first attempt to explore the activity of art in the context of the development of the aesthetic phenomenon, which has polyfunctional parameters of its constitution in the sphere of cultural-creative existence. Conclusions. To elucidate theoretical modalities of the essence of the activity of art in the socio-cultural process, it is necessary to analyze the network of problems that, on the one hand, reveal the genetic involvement of art in objective and practical creation, its cultural potential, and, on the other hand, allow for the development of a research program for analyzing the results of the activity of art in the context of their effective functioning in society, in a certain system of culture, and in the process of interaction with other sociocultural phenomena.