A Study of Competitive Strategy with Case Study: KFC and McDonald's in CHINA

In this article, we will briefly talk about the company, its mission statement, its vision statement and product value, and the company's strategies, combined with its unique resources and capabilities, are the basis of its potentiality and will provide a competitive advantage. The specific objective of this study is to understand KFC’s strategy to achieve and maintain competitive advantage in the Chinese market over its main competitor McDonald’s through strategic application of its capabilities as well as efficient utilization of both tangible and intangible resources within the company. The results of this study should let us know how KFC is using its strategies and the challenges it faces in China to defeat its competitor McDonald’s, and the investigation will be through some questionnaire that includes questions that we also judge just and normal to reach our conclusion.KFC in China is faced with fierce competition from other fast-food restaurants and its main competitor is McDonald’s. This is due to the similarity between two companies, because both are originally American restaurants that have spread their wings around the world. Therefore, it is necessary to find this study; therefore current research tries to answer the following questions. What are the challenges of competition in front of KFC that comes from McDonald’s Chinese market? What competitive strategies does KFC have developed to meet these challenges and use them against their rival McDonald's? As we have seen the competitive strategy used by McDonald’s and KFC in China, we obtained the result that KFC is a success and leading in the Chinese market in terms of speed, quality, performance, and reputation. The main reason for the data collected and the work prior to our study is that KFC is focusing on how to integrate into the Chinese market and work on a development strategy with strong Chinese characteristics.