Sylvain Fleury, Simon Richir (2022), Immersive Technologies to Accelerate Innovation: How Virtual and Augmented Reality Enables the Co-Creation of Concepts, Smart Innovation, London

Companies in the 21st century are facing extremely rapid societal and technological changes. They must constantly reinvent themselves to survive and to provide solutions that meet consumers’ needs. These needs are themselves subject to changing mentalities, evolving awareness and societal objectives set by political and economic organizations. We have witnessed this for years with the successive IPCC reports on climate change and its current challenges, but also with the Covid-19 pandemic that has affected the planet and we have seen this even more recently with the Ukrainian crisis.