General Characteristics of Ethnocultural Dimensions of Clothes

The purpose of the article is to examine socio-cultural determinants in the formation of ethnocultural technology of scenism in clothes with the definition of hierarchical levels of its manifestations and features. The research methodology is based on problematic and chronological, historical and comparative methods, which made it possible to identify certain difficult issues of the object of study and to highlight the features and system of inheritance of the ethnoculture of clothes; the meaning and the place of stylization and ethno-reconstructive modelling of the fashion space in the world culture were determined with the help of analytical method, and social and psychological method revealed the social demand for the development of national traditions and such cultural function of the culturally valuable spectacle as promotion of the common and individual values. The scientific novelty of the study is to identify ethnographic clothes as a peculiar model space and semantic marker of the Ukrainian ethnicos, which creates chthonic symbolism, and to enlighten the ethnomode as a cultural integrity. Conclusions. It has been shown that ethnoculture as metaphysical basis is reconstructed by any other system of cultural practices, exists in different reflection contexts as a response to the values of lost folklore being, folklore fashion; amateur culture is close to ethnoculture. As a cosmocentric factor of man’s unity in its generic dimension and in the world, ethnocultural clothing is an anthropo-dimensional (anthropic) phenomenon that attempts to make the human body cosmic, to describe it in cosmic archetypes. Thus, the semantic marker of the Ukrainian ethnicos is modelling the chenical symbolism. The author concludes that ethnoculture as a contemporary reconstructive paradigm is focused on two models: the museumification of the environment, the ethnoregeneration of crafts, arts and crafts, and a certain “layout” of the image of the time in ethnographic museums, ethnic designing of the costume, etc.