Published March 16, 2023
| Version https://www.ijassjournal.com/2021/V4I3/4146575598.pdf
Journal article
Open
The Efficiency of Marketing Channels of Coffee To you Café Of Rajamangala University of Technology Isan
- 1. Management, Rajamangala University of Technology Isan, Thailand)
- 2. Tourism and Hotel Managment, Rajamangala University of Technology Isan, Thailand)
Description
This research aim to study of the effectiveness of offline marketing channels and online marketing channels. To compare the effectiveness of marketing channels in order to be able to meet the needs of the target customer according to what the customer wants. By offline marketing channels has used a marketing channel (7P) as a strategy to test its performance. As for online marketing channels has led the way of entertainment, interaction, popularity and specificity. According to the research results, it was found that online marketing channels and online marketing channels it is effective at a high level, and online marketing channels outperforming offline marketing channels.
Files
4146575598.pdf
Files
(739.1 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:1f42bc80553808e4581eba432eba6c75
|
739.1 kB | Preview Download |
Additional details
References
- Tongsongyod, S.& Kai-nunna, P. (2018). Marketing Channel Development for Salt Product of Bana District, Pattani Province. Journal of Business, Economics and Communications, 13(1)
- Millet, J. D. (1954). Management in the Public Service. New York: McGraw Hill Book Company
- Kattiya, S &Suvajittanon, W .)2012( .Research and Statistic Models, Bangkok :Prayoonwong Printing Co .LTD.
- Chotipreecharat, N. (2009). Service Marketing Mix Factors Affecting the Decision ofConsumers in Selecting Japanese Restaurants in Nimmanhaemin Road, Mueang Chiang Mai District.Chiang Mai: Independent Study Master of Business Administration Graduate SchoolMahawatiyalaya Chiang Mai, 2009.
- Permphian, K. T. (2010).To Study Appropriate Marketing Strategies for Small Coffee Shops. In the Area of Higher Education Institutions, Chiang Mai Province. (Independent research, Master of Business Administration Chiang Mai University).