The Specifics of Audio-visual Discourse in Digital Culture

The purpose of the article is to identify the peculiarities and tendencies of the development of digital culture at the beginning of the 21st century; to define the specificity of works of art that are part of audio-visual artistic discourse and to characterize the use of modern digital technologies as a tool for their creation on the example of the audio-visual project “Virtual Colour Organ”. The research methodology is based on the use of historical and cultural method, which made it possible to study the historical dynamics of the development of digital culture. A chronological method was applied to analyse the stages of sublimation of audio and visual into a single work of audio-visual digital culture. Typological and comparative methods were also applied to study and analyse audio visual projects as phenomena and artefacts of digital culture. Scientific novelty is to identify the features of the multisensory experience of a person in the context of the evolution of digital technologies. Conclusions. Research on the specifics of audiovisual discourse in digital culture has revealed that modern audio-visual projects in digital culture are primarily about process, not result – the specifics of digital technology in this case is to focus on the creative process in various aspects of communication. The evolution of audio-visual culture is expanding to new technologies, exemplified by a variety of audio-visual projects – modern media is positioned as a means of expression that generates particular audio and visual content and specific aesthetic perception. In this context, it is stated that, as part of the digital culture, the computer is positioned as an extremely flexible and open tool for manipulating and integrating audio-visual material, and most importantly converting it to a single type of digital information.