Marketing tools for ensuring the competitiveness of business structures in the conditions of EU integration

The subject of the study is the methodological aspects of ensuring the competitiveness of
business structures in the conditions of integration into the EU.
The purpose research is the definition of marketing tools for ensuring the competitiveness of
business structures in the conditions of integration into the EU.

Research methods. The research used a set of scientific methods and approaches, including
systematic and logical, which made it possible to ensure the conceptual unity of the research.
Results of work. The article substantiates the necessity of using marketing tools in forming the
competitiveness of business structures in the conditions of EU integration.
Field of application of results. The sphere of development of business structures in the conditions
of integration into the EU.
Conclusions. Conclusions. The main conclusions of the study and its methodological results can be
sumarized as follows: based on the analysis of the development of tourism industry enterprises in the
conditions of integration into the EU, it has been proven that in order to ensure the competitiveness
of business structures, it is expedient to form a marketing management concept based on modern
marketing technologies and marketing tools.