Metamodernism as a Concept of Cultural Studies

The essence of metamodernism as a concept of cultural studies is analysed in the article. The article points out the expediency of conceptualization of the cultural features of the (post) postmodernism era, on the one hand, and the need to develop adequate approaches, different from the traditional ones, for the implementation of a cultural analysis of a new research direction and modern world trends, on the other. The purpose of the article deals with a critical understanding of metamodernism as a contemporary concept of cultural studies. Comparative, analytical, and systematic methods were used to achieve the research objectives. The application of these methods allows us to substantiate the intertextuality of traditional cultural strategies that encourage the creation of a new discursive field; to “read” the changing and unpredictable cultural processes of the 21st century; to analyse the significant issues of metamodernism in the context of the relevance of the present-day needs. Conclusions. It has been proved that the concept of metamodernism is characterized by the dialectical ambiguity and the mixture of different directions of scientific research. In the scientific discourse of our time, metamodernism is studied as a cultural paradigm, a philosophical trend or a period of the historical development of culture. The essence of metamodernism as a concept of cultural studies is reduced to the so-called language of sensuality, which contributes to the understanding of the aesthetic and cultural advantages of the present and is developed not by studying of the individual, isolated phenomena, but through the continuous studying of trends that dominate in the culture, the combination of styles and conventions of the past with the strategies and passions of the present. It has been emphasized that metamodernism goes beyond the previous paradigms, avoiding deconstruction, irony, relativism, nihilism, trying to revive sincerity, hope, romanticism, the potential for a great narrative and universal truths.