A Study on the Preference of Digital Advertising to Traditional Advertising in the Developing World

In an ever-changing world, adaptability is a key feature; It is necessary for a business. Technology is constantly growing, and businesses need to continually upgrade their marketing strategy as well as their plans to keep advancing on targeted goals. After the launch of the Internet, there was a substantial change in marketing. Businesses are no longer just using a traditional way to advertise their products or services and are shifting towards a more modern way called digital marketing. (“How has digital marketing changed traditional marketing?”) (“How has digital marketing changed traditional marketing?”) The broad scope of the internet is a fantastic opportunity for massive growth, especially for businesses that are raising their digital marketing budgets. "Marketing is a concept that has always evolved over the years." (“How has digital marketing changed traditional marketing?”) (“How has digital marketing changed traditional marketing?”) Billboards, brochures, radio, television, etc. Traditional marketing using legacy mediums is shifting towards digital marketing that focuses on digital platforms with advertisements. The world is going digital, and today's marketing requires a more modern and technological approach, but various traditional marketing strategies are still used today. A strong business is one that can adapt to any situation and is ready to face challenges. The key to an effective marketing strategy is an adaptive feature that can constantly change based on relevant and correct data. To reach targeted customers in the most effective ways, your marketing strategy should not depend solely on a precise type of marketing, as both traditional and digital marketing can work together and reinforce the brand message you portray. The focus should be on how to blend different marketing approaches and achieve maximum results effectively. This article examines how advertising and demand based on digital technology overturns the traditional and is the reason for preference.