THE IMPACT OF COVID-19 ON CONSUMERS BEHAVIOR AND E-COMMERCE GROWTH IN SERBIA
Creators
- 1. Academy of Professional Studies South Serbia, Leskovac, Serbia
Description
Global e-commerce market is growing from year to year, although in most countries it is a very low share of total sales. Online shopping in Serbia is growing slowly, but data show that Serbian customers are spending more and more time using online applications and social networks. Online shopping has risen in value by 28% in 2021 compared to the year 2020. On the other hand shopping in stores, recorded a value increase of only 3.1%. The COVID-19 pandemic has changed consumers’ habits and behavior, as well as the organization and business of companies in Serbia. E-commerce in Serbia has doubled in 2020 as a result of lockdown, compared to the year before the COVID-19 pandemic.
The paper presents data on accelerated development of e-commerce as an activity that facilitates Serbian trade. The aim is to highlight the role that e-commerce has in changing consumer behavior during the crisis.
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Dasic, Janjic.pdf
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Additional details
Related works
- Is part of
- 2955-2087 (ISSN)
References
- Program for the development of electronic commerce in the Republic of Serbia for the period 2019-2020
- Soumitra Dutta and. Bruno Lanvin (Editors), The Network Readiness Index 2020: Accelerating Digital Transformation in a post-COVID Global Economy, Washington, DC: Portulans Institute, 2020
- UNCTAD, COVID-19 and e-commerce: a global review, Geneva, 2021
- USAID Economic Development Cooperation Project, "1000 Enterprises" Survey, Belgrade, 2020
- WEF, Critical Frontier: Leveraging Technology to Combat COVID-19, Geneva, 2020.
- https://nbs.rs/sr_RS/indeks/; National Bank of Serbia
- https://apr.gov.rs/home.1435.html; The Serbian Business Registers Agency
- https://pks.rs/; Chamber of Commerce and Industry of Serbia
- https://www.stat.gov.rs/; Statistical Office of the Republic of Serbia
- https://www.statista.com/
- https://ec.europa.eu/eurostat/data/database