Appropriation of Western Culture in South-Asian Media and Its Socio-Cultural Impact on ESL Learners

Media is considered a society's spokesperson, representing all of the society's socio-cultural norms and traditions. Furthermore, it attempts to diagnose all societal problems as well as their solutions. Media is an active source of laying bare multifaceted realities of a particular society. This study aims to prove that the media in developing nations sometimes appropriates Western culture, which directly impacts society's social and cultural norms. This study examines how the appropriation of western culture in South-Asian media affects learners' cultural, moral, and psychological well-being. It also seeks to determine whether it has a good or bad impact on the learners. The qualitative approach has been applied in this study to find out how the appropriation of western culture in South-Asian media affects ESL learners. This is purely qualitative research, including information gathered from books, journals, an open-ended questionnaire,and interviews. This research shows that appropriation of Western culture has a significant impact on Eastern culture which leads towards hybrid culture. This hybridity can become one of the reasons for cultural changes in society, and at the same time, it directly affects the learner's learning process. The effects can be seen in their personal lives, morals, and cultural beliefs. The researchers aim to show that cultural hybridity results in cultural transformation.