Published June 30, 2017
| Version v1
Journal article
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A GENDER PERCEPTION STUDY ON CONSUMER PURCHASING BEHAVIOR OF COUGH SYRUP: AN EMPIRICAL INVESTIGATION
Creators
- 1. Associate Professor-Marketing University of Bahrain (AACSB) Accredited Business School Department of Management & Marketing College Of Business Administration, Kingdom of Bahrain
Description
Abstract
To know the consumer’s perception is need of hour for marketers. This paper is an effort to know that consumer purchase behavior varies with different gender and also to analyze consumer’s purchasing behavior is different or same in the students studied B.Sc. Biotech and students who had studied Social science and engineering. 47 males & 47 females were interviewed to identify purchasing behavior of cough syrup with gender perspective. This paper also reveals various attributes of cough syrup.
Files
Paper-3 Vol2 Issue-1-2017.pdf
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