A STUDY ON CUSTOMER SATISFACTION TOWARDS SNAP DEAL

The rapid development of the internet has strongly impact upon the worldwide marketing environment. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase. Online shopping has created a revolution for consumers, growing rapidly year by year and offering a golden age of shopping. We’ve changed the way we go shopping. In just a decade online shopping – buying goods on the internet – has gone from being virtually non-existent to become worth billions of pounds each year. Books, CD’s, clothes, electronics, we go shopping online for them all, without ever leaving our living rooms. These days we take shopping online for granted, an adoption that’s happened remarkably quickly. We can even order groceries online with delivery the next day – if needs be we don’t need to set foot out of our homes! The present research paper focuses on the consumer behaviour and perceptions of customers towards the services rendered by different online marketers.