CONSUMER SWITCHING: EVOLVING PATTERN OF CONSUMERS IN KOLKATA WITH THE APPEARANCE OF E-COMMERCE WEBSITES

Abstract: Once there was a time when we used to go physically to some particular shop for buying necessary commodities, from groceries to fashion items, everything. We used to wait on a busy street to get a yellow ambassador. We often availed the hackney or regular rickshaw to move one point to another nearest point within our locality. We preferred to go to a respective budget-friendly restaurant where there was no online delivery option on some special occasions. However, except for a heritage coffee house, we did not go to a cafe to have a unique white tea or cappuccino. This picaresque portrayed the familiar scenario of Kolkata just one or two decades ago. Not like that, we had stopped doing all of such deeds as mentioned above on a regular basis, but some rising of speedy technological avant-garde throughout most of the world in the name of development caused by globalization indeed could lead us towards a more flexible, susceptible and preoccupying life amid the consumerist era. Furthermore, thus, we tend to rely on internet-based convenient services. Nowadays we usually prefer online cab or bike service over our traditional hereditaments. The regular rickshaw status, which required physical strength more than an electronic rickshaw, became almost invisible in many places in Kolkata and other states of West Bengal. There is no doubt that buying goods online is cheaper for consumers than local shops, once on which we entirely depended. Not just because of goods' more affordable price, but easy delivery options, less effort given to this particular task et Cetra. This dissertation will not only try to emphasize the current scenario of consume pattern in Kolkata but also provide a relatively sustainable solution for the minor beneficiary poor people who suffer utterly due to cognate, unregulated, and mismanaged ways of forming development policies engendered by the cons of globalization.

Keywords: Globalization, Way of Living, Consumption Pattern, Conscious Consumerism, e-Commerce Marketing, Passive Exclusion.

Title: CONSUMER SWITCHING: EVOLVING PATTERN OF CONSUMERS IN KOLKATA WITH THE APPEARANCE OF E-COMMERCE WEBSITES

Author: Jayit Kayal, Dr Rajdeep Singha

International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH)

ISSN 2349-7831

Vol. 9, Issue 4, October 2022 - December 2022

Page No: 90-102

Paper Publications

Website: www.paperpublications.org

Published Date: 09-November-2022

DOI: https://doi.org/10.5281/zenodo.7307688

Paper Download Link (Source)

https://www.paperpublications.org/upload/book/CONSUMER%20SWITCHING%20EVOLVING-09112022-2.pdf