DIGITALIZATION AS THE BASIS OF THE DEVELOPMENT OF ENTERPRISES IN THE HOSPITALITY INDUSTRY

Digitization is becoming the main trend, which is clearly manifested in the distribution models of hotel services, and is also actively entering the field of automation of internal business processes. The number pool and public areas are also automated. Today, a modern hotel is a place where everything is created exclusively for the convenience and comfort of customers. Digital innovations are gradually becoming the new standard of hotel service. But in addition to two obvious trends - the development of mobile services for guests and the launch of services based on gadgets, the digitalization of hotels also includes the implementation of advanced solutions for analytics and security.