To Study the Role of Social Media Marketing on the Hospitality and Tourism industry of India.

Social media marketing requires uploading and sharing product posts according to the standards of the social media platform. Get high engagement from many social media platforms such as Instagram, Facebook, and Reedit. Social media marketing is he one of the best digital marketing strategies. Social media marketing tool for multiple corporate brands since 2005. Its main function is to generate content and share it with friends, and as it is a multidimensional platform, it is secondarily used by marketers to improve sales, search rankings, leads and traffic. . Social media marketing refers to the process of getting her website traffic and attention through her website on social media. Social media marketing programs usually focus on creating content that grabs attention and encourages readers to share it on their social networks. Social media allows marketers to rethink the traditional one-way communication flow of marketing messages and how social media can help them incorporate new interactive communication flows into their marketing strategy. The growth and expansion of social media and the role of social media in marketing can be very effective for your business. All sectors use communities, social networks, blog marketing, etc. Hospitality accommodation resides on social media marketing platforms and leverages them with innovative ideas to effectively maximize and globalize your campaigns in social media marketing. This research report explores the impact of social media in the context of the hospitality lodging sector.