Published October 26, 2022
| Version v1
Journal article
Open
MODERN APPROACHES TO THE ORGANIZATION OF QUALITY INCREASE IN THE BEAUTY AND COMMERCIAL MEDICINE INDUSTRY
Creators
- 1. Doctoral student of Business Administration, Almaty Management University (Almaty, Kazakhstan)
Description
Abstract
This article reveals the problems of improving the activities of beauty industry companies. The article examines the strengths and opportunities that make up the strategic potential of a companies in beauty and commercial industry sector.
Files
NJD_95-25-27.pdf
Files
(273.3 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:b424e17f2652d73c608576b3de1997e2
|
273.3 kB | Preview Download |
Additional details
References
- 1. Afthinos, Y., Theodorakis, N.D. and Nassis, P. (2005), "Customers' expectations of service in Greek fitness centers – gender, age type of sport center, and motivation differences", Managing Service Quality, Vol. 15 No. 3, pp. 245-58.
- 2. Chen, I. and Popovich, K. (2003), "Popovich Understanding customer relationship management", Business Process Management Journal, Vol. 9 No. 5, pp. 672-88.
- 3. Ennis, K. and Harrington, D. (1999), "Quality management in Irish health care", International Journal of Health Care Quality Assurance, Vol. 12 No. 6, pp. 232-43.
- 4. Hurley, T. (2004), "Managing customer retention in the health and fitness industry: a case of neglect", Irish Marketing Review, Vol. 17 Nos 1/2, pp. 23-9.
- 5. Johnston, R. (2004), "Towards a better understanding of service excellence", Managing Service Quality, Vol. 14 Nos 2/3, pp. 129-33
- 6. Lagrosen, Y. and Lagrosen, S. (2005), "The effects of quality management – a survey of Swedish quality professionals", International Journal of Operations and Production Management, Vol. 25 No. 10, pp. 940-52.