Directions of the development of socially responsible business

The article is devoted to the study of the actual processes of functioning of socially responsible business, its role as a subject of the modern democratic state of sustainable development, in solving social problems. The basis for the formation of corporate social responsibility of business and factors that contribute to or hinder the implementation of its initiative are clarified. The purpose of the article is to summarize the directions of development of socially responsible business and justify the possibility of adapting the Corporate Social Responsibility initiative in Ukraine in the context of dynamic changes. The methodological basis of the carried-out researches was general theoretical approaches and philosophical methods of scientific knowledge: induction and deduction; historical; analysis and synthesis; systematic approach; method of expert assessments and generalizations, etc. The information base of the study was the current regulatory and legislative acts on the formation of state social standards and state social guarantees in Ukraine, official analytical and statistical materials, monographic and periodicals of domestic and foreign scientists. In particular, modern trends in the implementation of socially oriented principles in the activities of business structures in Ukraine were investigated by T.P. Gitis, A.H. Zinchenko, A.M. Kolot, N.V. Losovska, K.P. Lyashuk, M.A. Saprykina, L.S. Seliverstova, O.O. Trut and others. Among the foreign authors, whose works on this topic are of considerable interest, should be called I. Alon, K. Yeh, A. Carnegie, A. Carroll, M. Kitzmueller, Ph. Kotler, C. Lattemann, W. Leoński, N. Lee, S. Li, G. Fioretti, М. Friedman, M. Fetscherin, J. Shimshack and others. These sources provided a generalization of scientific approaches to the definition of the concept of “socially responsible business”, clarification of problematic issues that require urgent solution and barriers that prevent an increase in the level of social responsibility of business in Ukraine. The authors analyze modern models of corporate social responsibility management and the possibility of their adaptation to domestic conditions. In particular, it may be the use that is most acceptable for the Ukrainian post-war economy – a European model in which the practice of optimal state regulation is a priority, with appropriate social programs for social protection of the population.