Published September 21, 2022 | Version v1
Conference paper Open

Driving Sustainability of a Gateway with a Customer Relationship Management (CRM) System

  • 1. Purdue University
  • 2. University of California, San Diego


The science gateway nanoHUB has operated and supported a growing user base for over 20 years. To move toward future sustainability, nanoHUB must retain existing users, cultivate new users, and foster community involvement. In order to support retention and growth of the community, the nanoHUB team has leveraged their existing user information and analytics along with the commercial customer relationship management (CRM) tool Salesforce to better understand and communicate with current, former, and potential users. This paper details our efforts in that direction.



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