EMERGENCE OF YOUTUBE AS KEY EDUCATION PLATFORM IN THE PANDEMIC: EFFECTIVE, ECONOMICAL AND ENTERTAINING

India has the highest population belonging to the teenage group who are by default techno savvy. Being the
generation zee; they are well versed with the social media and the content streaming on web portals. Parents
have dual task now; to moderate the content on screen time of the children but also provide the infrastructure
to learn on digital platform. Cell phone is now the essential evil. The constant screen time impacts on the
cognitive and psychological growth of the child. All the virtual games make the kids lazy and believe that all
outdoor games could be played through the computers; sitting in air conditioned houses without a drop of
sweat. This is equally dangerous preposition to the healthy lifestyle of the teenagers. As of toddlers, they
won't have their meal till the parents turn on the cartoons on the YouTube. YouTube is highly addictive!