A STUDY OF PERCEPTION TOWARDS PERUSING HIGHER EDUCATION OF THE UNDERGRADUATE STUDENTS OF KALYAN CITY

This research aims to identify which category of students try for employment and which are planned for
higher education. This paper also reveals information about the source of information for higher education.
The study aims to understand students' perceptions while selecting institutions for higher education. This
research is based on primary data. Information from 216 students from Kalyan City is collected Towards
their perception of higher education. Data is collected through a structured questionnaire method. Primary
data is analysed using SPSS software. For the analysis of data, statistical techniques such as mean, standard
deviation, Cronbach Alpha validity test, and Chi-square test are applied. Results of the study indicate
students with excellent or good academic performance are intended for higher education. Source of
information about higher education institutes is Mainly websites and social media. The most influencing
factor in selecting an institution is the institution's brand.