IMPACT OF SOCIAL MEDIA ON YOUTH IN INDIA

Abstract

The use of social media is increasing day by day by the youth and it is an important part of your life. Social media plays an important role in influencing consumers nowadays. Social media platforms such as Instagram, Facebook, Whatsapp, Twitter, Linkedin andYoutubeare widely used by consumers as you get information of new trend or new products. Also you can share posts, reels, message and forward or save any piece of information.Lot of consumers buy products they see on social media as there is emotional content, Perfect picture with graphics, Video related to product use, reviews and rating of people. In this papers you get know how social media has positive as well as negative effect on youth.