INTERNATIONAL MARKETING IN THE CONDITIONS OF THE GLOBAL FOOD AND ENERGY CRISIS CAUSED BY ARMED CONFLICTS AND THE INTRODUCTION OF ECONOMIC SANCTIONS

The main question we are dealing with in the work is how to adapt the traders of agricultural products, energy products from the Russian Federation and Ukraine to the crisis caused by the Russian "special military intervention" and the introduction of various packages of sanctions against the Russian Federation and how the resulting crisis affects Europe, Africa and Asia. Given that in crisis situations, very little attention is paid to marketing activities towards consumers, because the resulting changes affect decision-making and purchasing behavior in different ways. During a crisis, communication with clients is not usual because good practices are not established.