THE IMPORTANCE OF SOCIAL COMMUNICATION IN THE DEVELOPMENT OF SOCIETY

The phenomenon of social communication occurs, first of all, with direct communication of people in small groups. Specific phenomena of this type of communication include: a set of positions of group members on obtaining and storing important information for the group (the structure of communication flows); group influence and the degree of identification of the individual with the group; group decision-making; formation of consent, the formation of a special culture of the group. In the development of society, opinions and reflections on the importance of social communication are kept.