Factors Impact on Perceived Value of Customer in Higher Education

PERCEIVED VALUE'S ROLE IN CONSUMERISM AND HIGHER EDUCATION:
The rapid development of all industries and firms in the twenty-first century has increased corporate competitiveness in terms of making customers feel fulfilled and appreciated receive what they have paid for

In the service business, perceived value, or customer happiness, is always a prerequisite factor, a critical aspect for the existence and preservation of competitive advantages (Ravald & Gronroos, 1996).

To be successful in this field, companies must consider not just the quality of their products and services, but also the feelings and contentment of their customers. Customers will never use a product again if it does not meet their demands or meet their standards, regardless of how "high-quality" the product or service is provided by that company.

Overall aspects such as responsiveness, environment, workers, etc., amenities, and so on all affect consumer perception and satisfaction in research on perceived value in various service industries such as internet consumption, supermarkets, hotels, restaurants, and so on. Similarly, the topic of this research study is the customer's perceived value in higher education: influential elements. Universities can use this research to change their behavior, service quality, and service delivery process to better meet and guide customers in Higher Education, such as students, parents, families, society, businesses, and so on, when determining how these factors affect quantitatively and qualitatively the perceived value of customers in Higher Education, such as students, parents, families, society, businesses, and so on.